Strategic Marketing Management

Course Description:

This course examines the theoretical underpinnings and practical applications of marketing and promotion strategies for recreation, participant sport, and spectator sport. Covers key marketing concepts and strategies using case studies. There is significant discussion on marketing activation and leveraging strategies and developing a marketing plan.

Learning Objectives:

• Define and apply key sport/rec. marketing concepts

• Understand the theories that underline sport/rec. marketing processes

• Understand how to create and apply a sport/rec. marketing plan

• Evaluate sport/rec. marketing strategies and tactics

• Identify future trends and challenges in marketing and how they can associate with current

• Sport/rec. marketing practices

Reflection:

Marketing is a major factor in determining program participation and business growth. This course presented marketing concepts, processes and tactics, that if effectively used, can increase an organizations ability to reach target markets. With the vast options available to customer, an effective marketing strategy is vital to an organizations ability to remain in the market.

The main assignment in this course challenged students to identify an organization and develop a comprehensive marketing plan. I, once again, took the opportunity to use my newly formed Sports Academy (Charlotte Elite Academy) to develop a marketing plan. Leaning on concepts, strategies, and tactics discussed throughout the course, I was successful in developing a practical marketing plan to increase exposure and market awareness for Charlotte Elite Academy. As a newly formed organization trying to establish a brand and increase market visibility, this marketing plan has been extremely beneficial in increasing visibility and awareness to potential customers.