Author Archives: cheajohnson

Course Description: This course is intended to provide students with advanced concepts of financial management as applied to the unique industries of parks, recreation, tourism, and sport management. Emphasis will be placed on understanding how the receipt, disbursement, and utilization of funds can foster sustainability within these types of organizations. Additionally, this course will focusContinue reading “Advanced Fiscal Management”

Artifact Caption: Title: Corporate Sponsorship Proposal for Pepsi Co Author: Chea Johnson Date: February 20, 2020 Reflection: The final assignment entailed developing a corporate sponsorship proposal for Pepsi Co. In the development of the proposal we used concepts and approached discussed throughout the course. One such concept was the “Ground Up” approach, which involved meetingContinue reading “Sport and Entertainment Venue Management-Operations and Services”

Artifact Caption: Title: Oral History of a Tourism Microentrepreneur Author: Chea Johnson Date: April 5, 2020 Reflection: This assignment required we interview a tourism microentrepreneur in our community. I was fortunate to Interview Maureen Johnson owner of Legacy Travel and Tours, located in Charlotte, NC. During the taped interview the microentrepreneur detailed their motivations, struggles,Continue reading “Mentoring Tourism Microentrepreneurship”

Artifact Caption: Title: Determining the Economic Sustainability of Mike’s Farm and Restaurant Author: Chea Johnson Date: July 25, 2019 Reflection: “Sustainable Tourism” is the concept that challenges the tourism industry to make a positive impact on the environmental, economic, and socio-cultural of the host community. The final project required that a tourism destination be analyzedContinue reading “Sustainable Tourism and Evaluation”

Course Description: A thorough background on operations and services is essential for sport and entertainment venue managers. This course examines venue management by covering essential managerial functions. These include booking and scheduling venues, recruiting and training staff, managing volunteers, box office operations, crowd and crisis management, facility operations and repair, and enhancing the fan experience.Continue reading “Sport and Entertainment Venue Management – Operations and Services”

Course Description: In this course students will learn how to mentor tourism microentrepreneurs so as to a) assist them in achieving their goals, and b) leverage their integration in the tourism system to fuel destination equity and competitiveness. The course is grounded in scholarly knowledge and practical experience mentoring tourism microentrepreneurs in partnership with civicContinue reading “Mentoring Tourism Microentrepreneurship”

Course Description: This course is designed for students who are interested in understanding the concepts of sustainability in the area of tourism marketing and management. This course is also relevant for students with an interest or position in data analysis/evaluation responsibilities in the tourism industry. The course will focus on introducing and applying a setContinue reading “Sustainable Tourism and Evaluation”

Artifact Caption: Title: CEA Risk Management Plan Author: Chea Johnson Date: June 17, 2019 Reflections: This capstone assignment allowed me to put practical application of knowledge and skills learned during this course. I choose to develop a comprehensive risk management plan for Charlotte Elite Academy, a sports academy which offers performance training and competitive sportsContinue reading “Risk Management”

Artifact Caption: Title: Marketing Plan for Charlotte Elite Academy 2019 Author: Johnson Date: February 24, 2019 Reflections: This final project involved detailing the current market position and specific marketing strategies set by the organization. To establish an effective marketing plan , I needed to take an in depth look into the internal and external factorsContinue reading “Strategic Marketing Management”

Artifact Caption: Title: Reframing Charlotte Elite Academy Author: Chea Johnson Date: October 15, 2019 Reflections: This Organizational Behavior & Leadership course introduced my to the concept of “refraiming”. The course demonstrated how you can analyze the behavior and leadership of an organization focusing on 4 keys areas; Structural, Human Resources, Political and Symbolic. With thisContinue reading “Orgnizational Behavior and Leadership”